OPPORTUNITY IMPROVED

JULIUS E. HERONEMUS, D.D.S.

The value of taking advantage of our opportunities to distribute The Christian Science Monitor demonstrated by our experience at Maryland's Industrial and Pure Food Exposition, which closed on Oct. 7, 1911, after a duration of three weeks. The idea of a booth, in the interest of clean journalism, did not occur to us until one week of the exposition had elapsed. Space was then secured for the booth, two sessions being held daily, and the members of the local committee on the distribution of literature, assisted by our church-members, distributed free copies of the Monitor. A placard,

"Clean Journalism, Pure Food for Thought,"

which was placed above the booth, attracted many to our section of the building. Another sign made a complimentary offer of The Christian Science Monitor for thirty days to any one desiring a paper of this character. We also advertised the places in Baltimore where the Monitor could be purchased. A few cuts which had been published in the Graphic Arts were mounted, and gave an idea of the home of the Monitor in Boston. These were displayed and attracted much attention.

While we had only twelve days in which to work, seven thousand papers were distributed and five hundred and sixty-one names secured for the complimentary subscription offered. In addition to this, several visitors at the booth evidently became interested in our cause, as they were after-ward recognized at the regular church services. "It is just the kind of paper for which we have been looking," was one of the many favorable expressions heard. The enthusiasm shown by our members has been wonderful, and the good accomplished by this step continues to increase.

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