Opening Remarks

"The Lord gave the word: great was the company of those that published it" (Ps. 68:11). This acknowledgment by the Psalmist of Truth voicing itself may well be re-echoed today as with grateful hearts we acknowledge the progress made during the last year in publishing the word of God. On every hand there is evidence of unfolding good in human consciousness achieved through the expanding missionary work of our periodicals. From a few workers occupying a single room the staff of The Christian Science Publishing Society has grown to hundreds of consecrated employees, both here and abroad, preparing and distributing the periodicals. Thousands of Publishing House visitors each year carry away with them a better appreciation of the movement through recognition of the high standards maintained throughout our activities.

The world-wide circulation of our periodicals is generally recognized by the Field. Not generally known, however, is the fact that the Publishing Society staff includes earnest workers who have come on their own initiative from distant countries to serve our Cause. The opportunity for service to all mankind is greater than ever before. Do you not long to impart to others some of the joy, harmony, and peace that flood your consciousness through inspiration gained from the daily reading of our periodicals?

Dear friends, you can have the joy of this service this very day. The thoughts unfolding today present manifold opportunities for every Christian Scientist to go forward as a valiant laborer in the wide harvest fields. Pray that the magnitude of the task does not deter you, or the problems you encounter dull your joy in the effort, or the heat of resistance tempt you to falter in the way. The goal can be reached, our purpose achieved, and overflowing fruitage result. Our beloved Leader, Mary Baker Eddy, gives us an inspiring thought in this direction where she writes in "The First Church of Christ, Scientist, and Miscellany" (p. 269): "God hath thrust in the sickle, and He is separating the tares from the wheat. This hour is molten in the furnace of Soul. Its harvest song is world-wide, world-known, world-great."

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The Mission of the Advertising Activity
July 4, 1953

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