Items of Interest February 7, 1931 Issue

Items of Interest

The Christian Science Benevolent Association at Boston has just issued an attractive booklet drawing attention to some of the desirable features of a stay at the Sanatorium at Chestnut Hill at this time of year. The booklet includes several interesting testimonies of healing and expressions of gratitude for other benefits received, taken from letters from some of those who have been guests at the Sanatorium.

Several branch churches have reported effective results from using the radio to advertise a lecture on Christian Science. Churches generally avail themselves of the usual facilities of newspaper advertising columns, posters placed in store windows, invitations mailed to carefully selected lists of names, sometimes street-car posters, and occasionally notices projected on moving picture screens. For advertising by radio, attractive brief statements designed to interest the stranger were arranged to occupy the few minutes allowed, and the announcements were varied from day to day. A good radio voice and a cheerful manner contributed to the attractiveness of this advertising. Because of the expense involved not every church can use this method of making its lectures better known and attended, but all can realize the fact that advertising by various means will attract interested persons and strangers who might not otherwise attend. Dignified and proper advertising is a legitimate means of making the Christian Science lectures more effective and widely attended.

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February 7, 1931
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