Items of Interest May 31, 1930 Issue

Items of Interest

The Advertising Information Committees appointed by branch churches, as adjuncts to the advertising service of The Christian Science Monitor, now number 717. They are located in 524 cities. Five hundred and seventy-seven of these committees are in the United States, eighteen in Canada, eighty-seven in the British Isles, fifteen in Continental Europe, and twenty in other parts of the world. During the past year new committees have been added at the rate of about six a month.

These committees are appointed in order that fullest benefit may be derived by both readers and advertisers from the advertisements which appear in the Monitor's columns. In order to be of service to a subscriber or an advertiser, an advertisement must be read, and the chief object of the Information Committee work is to get the recipients of the Monitor to read the advertisements, and profit by them. As this object is attained, adequate accrue to the advertisers, their continued use of the Monitor is encouraged, and there is a continuous increase of the funds thus provided for the maintenance and growth of this great daily newspaper.

The work which these committees carry on has been performed for many years,—almost as many years as the Monitor has been established,—yet there is evidence that there are still some Monitor subscribers to whom the advertising columns are an unexplored territory. These seven hundred and seventeen Advertising Information Committees are striving to help such readers to profit, as do thousands of others, by daily perusal of the advertisements, that they may be thereby aided in their buying, their travels, their investments.

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