An editorial which appeared in a recent issue of the...

Rockland (Me.) Courier-Gazette

An editorial which appeared in a recent issue of the Courier-Gazette states that in your opinion "The Christian Science Monitor is about the best morning paper that Boston now produces." This frank statement as to the merits of the Monitor is greatly appreciated by those who have made its acquaintance, and so it is rather surprising to them to read in the same paragraph that, "of course no paper with that name could ever attain to general circulation."

Is there anything in a name? In this case I believe that there is. In the first place The Christian Science Monitor was so named because it is a daily newspaper conducted according to the teachings of Christian Science; therefore any other name would not reveal its true identity, in fact would not do at all. This newspaper is now recognized as one of the best in Boston—indeed it has been called the best newspaper in this country from the standpoint of actual world's news, having better facilities for obtaining the news than other newspapers. As Christian Science teachings are altogether responsible for the quality and success of the paper, the name stands as a guarantee of its worth. As time goes on, it continues to "injure no man, but to bless all mankind," and its name is a label which insures genuineness and honest endeavor to "tell the good that men do."

Thus it is apparent that the name should be and is the best reason why the paper should "attain general circulation." It shows that the Christian Science church is back of it and is responsible for it. It means that it will always be a good, reliable, clean, up-to-date newspaper for the home. Devoid of sensationalism, with no startling accounts of crime, it is yet the most interesting of newspapers.

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October 29, 1910
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