Article January 16, 1954 Issue

A BROADER CONCEPT OF BUSINESS

JOHN R. RUTHERFORD

One of the leading industrialists has written a book appraising the manners and morals of businessmen, urging that they broaden their appreciation of moral, ethical, and spiritual values, thereby fulfilling a greater service to themselves, to their businesses, and to their communities.

To those who feel that they have a share in the development of their companies or consider that they have a responsibility to their employees and stockholders, the study of Christian Science can become a most important factor. On page 128 of "Science and Health with Key to the Scriptures" Mary Baker Eddy says: "The term Science, properly understood, refers only to the laws of God and to His government of the universe, inclusive of man. From this it follows that business men and cultured scholars have found that Christian Science enhances their endurance and mental powers, enlarges their perception of character, gives them acuteness and comprehensiveness and an ability to exceed their ordinary capacity."

If one is faced with a need of creating greater demand for his products or services, he is frequently tempted to appeal to popular mortal mind desires and influence men erroneously, thus denying man's inherent dignity and freedom to think for himself. It is easy for the human mind to rationalize to itself; and with present-day technical facilities for spreading sales messages to the millions, a businessman may sometimes unwisely consider it expedient to lower cultural standards with sales techniques that may be coarse, mediocre, or perhaps even basically dishonest.

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