EXTRACTS FROM REPORTS

of Christian Science Committees on Publication

Advertising

[The Publishers' Agent has arranged for advertisements of the Christian Science textbook, "Science and Health with Key to the Scriptures" by Mary Baker Eddy in a selected number of cities. The advertisements are paid for jointly by the Trustees under the Will of Mary baker Eddy and by branches of The Mother Church in the vicinity.] Missouri

The advertising of "Science and Health with Key to the Scriptures." which was arranged by the publishers' Agent at Boston, was continued again this year for another forty-week program in thirty of our largest cities. The advertising is being carried by the St. Louis Post-Dispatch and the Kansas City Star. Half the expense is borne by the office of the Publishers' Agent and half by the branch churches in the areas served by the two newspapers. Branch churches in Kansas City, Kansas, and those in Illinois near St. Louis have very lovingly joined in aiding this program. Texas

The Committee was authorized to offer to the churches and societies in towns of the state which have a population of fifty thousand or less a co-operative plan of advertising the Christian Science textbook, together with the address of the local Reading Room. This plan provides for the insertion in a local weekly paper of two advertisements per month for six months. It has been endorsed enthusiastically by many churches and societies. Although the program has just begun, the spirit with which it has been adopted ensures its success. Main will no doubt be guided to the healing messages of the Christian Science textbook.

A report from Harlingen says: "A gentleman came to the Reading Room and asked to see the textbook. He had been interested in Christian Science and had attended a few services. He said he had seen the textbook advertised in the Dallas Morning News and had noticed it even day until it had become a sort of challenge to him and he felt it his duty as well as a privilege to own a copy. He said he was going home and study the book."

French-speaking Switzerland

We read in General Instructions to Committees on Publication, "We have four of the best things in the world to advertise, namely, our church services, lectures, Reading Rooms, and authorized and approved literature." These advertisements under the auspices of churches and societies have always proved a blessing for advertiser and reader, and besides they constitute an act of gratitude towards newspapers churches may also advertise the Thanksgiving services, either be an official notice or as a paid advertisement. An Assistant was grateful for a more respectful latitude of editors towards Christian Science. The fact of placing paid-for advertisements opened the way to insert freely the fifteen-hundred-word report of the Annual Meeting of The Mother church which had been refused before.

Isle of Man

Advertisements of church services, Sunday School, and Reading Room appear weekly in the Isle of Man Examiner and in Mona's Herald, which also prints the Golden Text for each Lesson-Sermon. The Herald reprinted a religious article entitled "Acceptable Words" from The Christian Science Monitor and carried a report of the Thanksgiving service.

New Jersey

it is a joy to state that an increasing number of branch churches are using local newspapers to advertise their church services, Reading Rooms, literature, and lectures. Some excellent results have been observed. A librarian writes, "The large, beautiful advertisement that appeared in the paper alongside our lecture is most impressive. I was delighted to see Science and Health and its chapters emphasized. You will be pleased to hem' that someone visited the Reading Room as a direct result of this advertisement, and purchased Science and Health, as well as a Bible and other literature. She had the lecture page with her."

An Assistant Committee on Publication writes, "A woman came into our Reading Room and said she had seen our advertisement in the local newspaper She did not know there was a Christian Science church in town, but has attended a few times since her visit to the Reading Room."

Recently a woman told of her struggle for over a year to find a system of healing other than materia medica which had failed her. Finally, she called upon neighbor after neighbor asking if there was not something that would heal her. At last a neighbor recommended that she try Christian Science. She did and was healed of her illness. In recounting this experience the woman asked with great wonderment why the Christian Science church in her town did not advertise Science and Health. If it had been advertised, she felt she would have seen it and her way made easier. Branch churches have a responsibility to bring Christian Science to the attention of their communities by advertising our textbook in the newspapers.

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