Meeting on Behalf of the Circulation of the Periodicals

Attended by Circulation Workers, Librarians, Board Members and Clerks of Branch Churches, Held in The Mother Church Extension, June 5, 1934, at 9 a.m.

Herbert A. Johnson, Manager of Circulation Department, introduced the Chairman of the meeting, Mrs. Anne R. Adams, Circulation Representative of First Church of Christ, Scientist, Columbus, Ohio.

Hymn No. 314 was sung.

Readings from the Bible and Mrs. Eddy's writings were given as follows: Exodus 3:7–8, 10–14, 4:10–12; Isaiah 62:10; Luke 10:1–3; Matthew 28:18–20. Science and Health 271:26–2, 272:28 (only), 183:8–10, 361:25–28; "Miscellaneous Writings" 313:19–23, 176:25–4 (to first period), 177:5–20; "The First Church of Christ, Scientist, and Miscellany" 184:23–10.

After silent prayer and the audible repetition of the Lord's Prayer, letters from The Christian Science Board of Directors and the Trustees of The Christian Science Publishing Society were read by Miss Helen J. Tripp, Secretary to the Trustees.

June 5, 1934

Circulation Committee of
The Christian Science Monitor
Col. Herbert A. Johnson, Circulation Manager
Boston, Massachusetts

Dear Friends:

To you who are gathered here today in annual session, we extend the hand of fellowship and loving greetings. We are deeply mindful of the devotion to duty and the sincere desire for cooperation that have brought you together at this happy season.

We appreciate your eagerness to fulfill the obligations placed upon you in the great work of circulating our daily newspaper in your respective fields—to make known to mankind the mission that Mrs. Eddy intended for it—a mission of healing and regeneration. And we commend your accomplishment in this direction, your courage, patience, and joy in your work which contribute, in a degree, to the important task of promoting and extending the Cause of Christian Science. Thus you have our support in your earnest efforts to bring to fulfillment the expectation of the Trustees when they wrote Mrs. Eddy they were confident that "the Monitor will be a mighty instrument for the promotion of Christian Science; and that it will be a success from a business standpoint" (Mary Baker Eddy: A Life Size Portrait).

Sincerely yours,
William R. Rathvon
George Wendell Adams
Charles E. Heitman
William P. McKenzie
Nelvia E. Ritchie

The Christian Science Board of Directors

June 5, 1934

Dear Friends:

We are glad that you have come to this meeting in the interests of the circulation activities of The Christian Science Publishing Society. In the great work before us of making our periodicals more widely known, read, and subscribed for, we need your continued coöperation. That this is assured us is shown by your presence here this morning, and we are deeply grateful.

Across the street there is a great new publishing building, equipped to handle a much larger circulation of the Christian Science periodicals than we now have. It is your publishing house, as much as it is ours, for it is the publishing house of The Mother Church, of which we all are members. It is our common concern, therefore, that the periodicals be more widely supported and circulated in order that we, and all mankind, may live in a better world.

We hope that none of you will leave Boston without first visiting the new Publishing House. Guides are available on all week days to take you through the building, and we extend you a cordial invitation and welcome.

As you return to your respective fields of labor, may you carry with you the assurance of our Leader, Mary Baker Eddy, in her Message to The Mother Church for 1901 (p. 1), that "you can never lack God's outstretched arm so long as you are in His service."

Faithfully yours,
Fred M. Lamson
James E. Patton
Albert F. Gilmore

Trustees The Christian Science Publishing Society

John Jaburg, Zone Manager, Eastern Circulation Service Bureau, then took over the meeting.

Henry Edison Williams, Monitor News Broadcaster, was introduced and spoke in part as follows:

It is not until we see our particular work as an integral part of all the work going forward under the stately banner of Christian Science, that we bring to our activities the spirit of the revelation our dear Leader, Mary Baker Eddy, has given to the world.

When I was making my first radiocast, this is the thought that came to my support: This work you are doing is not your work: it is God's—and God will supply whatever is needed to make His work successful. And, with that thought, confusion departed, and clarity returned, and I was able to proceed with that radiocast unhampered either by false fears or false pride. Thoughts of self do not belong in work undertaken for the Cause. We need not concern ourselves with petty views of personality or conjectures as to what other people may think of us. When we lose ourselves in God's work, we find ourselves in God's care.

The Circulation Department has recently mailed out about one thousand copies of the Monitor in response to requests from those who have listened to the news broadcasts, and have thereby gained an interest in our newspaper. And from this mailing list several subscriptions have already come in. Likewise, we understand that the news-stand sale has been stimulated.

We all undertake the work of broadcasting with the knowledge that man reflects divine wisdom and judgment; originality and newness of perception; vision and spontaneity of expression.

Mr. Norwood [Manager of Committees on Publication] informs me that during a recent month more than four hundred studio programs were radiocast throughout the Field, exclusive of the regular Monitor presentations. In the latter part of last year three electrical transcriptions were made available for radiocasting, and these have been put on the air approximately two hundred and sixty times. The Committee on Publication has many reports of those who have been led to the study of Christian Science through listening to radio programs, of an increased attendance at lectures traceable to the same impulse, of an increased sale of Christian Science Quarterlies and other Christian Science literature, and a greater demand for the textbook of Christian Science in libraries in at least one section where programs have been going out on the air for some time. I conceive it to be our duty, as Christian Scientists, to improve to the uttermost the opportunity offered by the radio to spread broadcast the higher ethics of living made practicable by Christian Science. But in my strong desire to witness this consummation, I would not be blind to the fact that the broadcasting that is imperative for the further growth of our movement is that accomplished by daily living lifted to the Christly stature through the understanding of our Leader's mission and the application of her message.

J. Roscoe Drummond, Executive Editor of The Christian Science Monitor, then addressed the meeting. Mr. Drummond said in part:

At the outset of our discussion this morning I should like to make a perfectly frank confession. It is the fact that I am a great believer in The Christian Science Monitor. I believe that the Monitor is an alert, vital, enterprising, stimulating, informative, up-to-date daily newspaper, of inestimable value to its readers. I believe that the Monitor is able to stand where it does today because of the conception which our Leader, Mrs. Eddy, brought to it at its founding, because of the magnificent support it has received from the Field, and because of the devotion of every worker on the Monitor today to the ideals which kindled its beginning.

The largest function of a newspaper is to print the news, and the desire and determination of the Monitor today is to record and interpret in true perspective all of the world's significant news. It is the goal of the Editorial Board of the Monitor, acting under The Christian Science Board of Directors, to give to its readers a newspaper which will be vital, realistic, and comprehensive, which will give to the good news, to the encouraging news, and to the constructive news the prominence it rightfully deserves. But at the same time the Monitor will ignore nothing essential to an understanding of those social conditions to which readers of the Monitor, above all others, can give healing attention. The Monitor concerns itself preeminently with promoting understanding and friendship between peoples.

The Monitor's news is impersonal, impartial, objective. The Monitor records the news as it happens, in the perspective of its significance. It records the news without partisanship, in order that its readers may be provided with an adequate knowledge of what is going on. The news columns of the Monitor neither suggest nor dictate the opinions which should be held by its readers. They provide the raw material of fact out of which sound opinions may be formed. The Monitor's governmental news is written without prejudice.

A goal which was before the Monitor when it was founded, and which is before it today, is this: to aid its readers in gaining a knowledge, an insight, into human conditions so that its readers may exert a constructive and needed influence in checking crime, in rejecting social error, and in maintaining law and order.

It is, of course, important for every reader to appreciate the distinction in function as between the news columns and the editorial page of the Monitor or of any newspaper. The news columns depict and explain. The editorial page assesses, criticizes, and strives to point a right road out. Thus the news columns serve our knowledge and the editorial page our intelligence.

It is the goal of the Monitor to maintain the policy expressed by its Founder in 1908, when in response to the question, "What are your politics?" she replied, "I have none, in reality, other than to help support a righteous government; to love God supremely, and my neighbor as myself" (The First Church of Christ, Scientist, and Miscellany, p. 276). We all know, of course, that to every human problem, whether individual, social, or political, there is a right solution. And it is the endeavor of the Monitor's editorial page to shed all the light it can demonstrate on the basis of Christian Science thinking upon social and political problems.

The Monitor profoundly appreciates the devoted support and loyalty which it has received and is receiving from Christian Scientists and others the world over. It is cognizant of the great distances of uncultivated opportunity which stretch out before it. It is confident that, with the help of Christian Scientists everywhere, it can traverse these distances.

Miss Mary Alice Dayton, member of the Follow-up Committee of The Mother Church, was next called upon, and spoke in part as follows:

What is the main purpose of the Circulation Committee? Is it to increase the circulation of the truth about divine Love among men? If so, we are sure of the support of divine Mind and of a reward for serving. The Follow-up Committee for the Local District of The Mother Church was organized late in the spring of 1933 and began doing follow-up work in June. From that time to the present, approximately two meetings a month have been held, which have been most inspiring and helpful. The work of The Mother Church Circulation Committee was established on the foundation of the healing which The Christian Science Monitor could bring to the world, and the metaphysical aspect of the work has played a most important part in it from that time to this.

The committee has expressed the greatest love and enthusiasm for the work and feels that the seeds of Truth have been and are being sown in many receptive hearts. The greatest foe to any Christian Science activity is apathy and lethargy, and these arguments have not been allowed to enter into the work of the committee. During the last seven months of last year the committee took 2057 subscriptions, 1725 of which were for the Progress Week Edition.

This committee has proved the advantage of organized efforts in promoting circulation of The Christian Science Monitor. Mrs. Eddy inspired the early students to know that the signs of Truth's reappearing are welcome. The Monitor is one of these "signs." Coöperation through a right understanding of God's law is essential. It calls for humility, consecration, gratitude. Humility acknowledges that Science is not a man-made theory, but is the manifestation of Principle, God, establishing Christ Jesus' teachings.

How can circulation committees best use the talent of spiritual healing? First by a right value of the priceless gift of Christian Science. Its revelations must not be left to the chance of adulteration, or mixed with opinions. Ours is not a temporary occupation. It is not pursued as pastime or for self-interest. To introduce a spiritual, educational system or sanitary method of healing which includes moral reform is no light task. The children of Israel took their promised land through the right of divine inheritance; former occupants went out because of their materiality. Christian Science has its leading place because its weapons "are not carnal, but mighty through God." It enters through peaceful penetration—a religion of good will among men.

Lewis Rex Miller, Editor of the Weekly Magazine Section of The Christian Science Monitor, next said in part:

Twenty-seven years ago, on April 14, 1907, there was held in the original Mother Church a peace meeting. It was presided over by a present member of the Board of Directors, the Rev. William P. McKenzie. The meeting was held at Mrs. Eddy's direction, in order to manifest the approval and sympathy of the Christian Science movement for the preparations for the Peace Conference to be held that summer at The Hague. Meetings were also held in New York, notably at First Church of Christ, Scientist, and in churches of other denominations, at the request of the Executive Committee of the National Arbitration and Peace Congress.

The Christian Science Monitor was founded in 1908, and since that time it has led a vigorous, open-eyed campaign against the organized forces of international evil. Last January, it took a new step in this direction, with the inauguration of its Weekly Magazine Section. To constant readers of the Monitor, it is not necessary to review in detail what has been done along this line during the first five months of the existence of the Weekly Magazine Section. Suffice it to say that contributors to this Section have included, apart from the Monitor's excellent staff all over the world, a large number of famous statesmen and eminent writers of many nationalities.

In the list of contributors may be found the names of two prime ministers, four ministers for foreign affairs, two governors of states, an American senator, a French senator, eighteen authorities on international questions whose opinions carry weight in more than our country, four economists of international standing, three ambassadors, four high ranking army and navy officers, and numerous publicists, editors, artists, and authorities on sport, radio, motion pictures, and communications.

Each number has contained at least one article by a Christian Scientist, making a definite application of Christian Science teaching to a public question, usually a world problem. Possibly you have not noticed this all-important fact. The articles have varied widely in their form and subject matter, but if you will go through your files you will be able to pick out in every number one of these articles, an article which in appearance may not differ from other contributions, but which you will find to be unique because it has dealt with a subject in a way that no writer but a Christian Scientist would be likely to deal with it. Watch for these articles!

Advertising in the Magazine Section began with the first issue. There has been a steady increase in the number of advertisers and in the amount of space devoted to the advertisements. A number of manufacturers have taken advantage of the opportunity to use color, which is afforded by the Magazine Section, and it is expected that advertisements in color will become one of the important features of the Section, as this new activity of our newspaper becomes more widely known. A gratifying responde to the advertisements has offered additional proof that the Magazine Section is read with keen interest by those who receive it.

The Christian Science Monitor, with its Weekly Magazine Section, which is merely a part of our great daily newspaper and which is not designed to be circulated without the rest of the paper, is carrying forward the accomplishment of the purpose for which Mrs. Eddy founded it.

Mrs. Gladys Player, Circulation Representative, Christian Science Society, Leamington Spa, England, spoke in part as follows:

Circulation work must be accompanied by inspiration and spiritual understanding. Many times we have had it proved to us that where the Monitor is accepted a blessing follows. For instance, the willingness of a man who had bought a news dealer business, because he was not able to get the type of business he always had been in, to take and sell the Monitor, brought him more business; and very soon he was in the type of business for which he had been hoping.

Harry I. Hunt, Publishers' Agent, next addressed the meeting. He said in part:

We meet here this morning to discuss the problem of circulation with respect to Christian Science literature. The solution of this problem is essential to the success of our work as Christian Scientists and to the progress of our Cause. The world needs the message of Christian Science as never before—the message delivered to us in full by our beloved Leader, Mary Baker Eddy, in her work "Science and Health with Key to the Scriptures," and explained in her other writings; and its application to the needs of humanity and its fruitage of healing and regeneration recorded in part in the literature flowing out from the Christian Science Publishing House.

The circulation of our literature involves the unfoldment of methods of distribution which will carry this message to the world effectively and economically. There must be a right way to accomplish so desirable an end. Mrs. Eddy sought the solution of the problem of distribution in order that Science and Health might reach the hands of the people. Her patient and prayerful effort was persistent. Let us glance for a moment at some of the methods of distribution in the early days of our movement. Let us note what Mrs. Eddy said and did in her search for the best method of circulating the textbook. Perhaps from her experience we may gain a new vision of her solution of this problem.

In January, 1877, we find Mrs. Eddy writing to her publisher to say: "Try to get students into the field as practitioners and their healing will sell more books and introduce this Science more than aught but my lectures can" (Historical Files of The Mother Church). This early tribute to the healing work of the practitioners as true circulation activity was well deserved, and it applies as aptly to their work today. Science and Health was sold largely by students and practitioners in those early days. The great body of Christian Science practitioners down through the years has proved a most potent agency for placing Science and Health before seekers for truth.

It is noteworthy that Science and Health was given to the world during the period when the effects of the financial crash of 1873 were still gripping the people. The country was in the depths of a bleak depression. Yet in the face of the financial stringency of the times Mrs. Eddy gave her message to the world, and with a high sense of the value of her book she had the courage to put a price on it above books of similar size. The first price of the book was $2.50. Later the price became $3.00 a copy. When sent by mail the purchaser paid the postage. Writing of the price of Science and Health, in October, 1891, Mrs. Eddy said: "The Publishers and Printers told me I should sell more books to put the price lower, whereas I have sold more as it is than they ever dreamed of, and I believe more because I named a price above other books of its size" (Historical Files of The Mother Church).

We are sometimes apt to think of the Reading Room as a reading room and to overlook its important function as a sales room. In these times of stress, when the world is seeking a way out of its woes, great opportunities press upon every activity of the Christian Science church. The word of Truth needs to be brought to "the man in the street." That these opportunities are seen is evidenced in the growing number of Reading Rooms having central locations with display windows on the street level. Thus the word of Science is being brought literally to "the man in the street," and the Christian Science Reading Room, partly through its sales department, is expanding its usefulness to meet the need of the times.

The circulation of our Leader's works, particularly of Science and Health, is expanding also through growing activity of the free lending library conducted by the Reading Room. Reports from the Field indicate increasing demands upon the lending library. Some Reading Rooms are finding it necessary to increase the supply of copies of the textbook to meet the demand for borrowed books. The Trustees under the Will of Mary Baker Eddy bear one half the cost of Mrs. Eddy's works placed in lending libraries conducted by Christian Science churches and Sunday schools. Many Reading Rooms find it helpful to advertise the free lending library by a card either in the display case or in the display window of the Reading Room. Many churches are advertising their Reading Rooms in the newspapers these days, and some of these advertisements call attention to the free lending library. The Mother Church advertises its three Reading Rooms in Boston newspapers, and refers to the free lending library in these advertisements.

Roland R. Harrison, Manager of The Christian Science Publishing Society, then spoke, in part, thus:

I am sure you must all feel as I do, that we are met here today to consider God's bigger demand upon us and the larger activity He has made possible by giving us our magnificent new Publishing House, with a capacity for printing literature far beyond what we ever had before. We know that God gave us this building to enable us better to answer the call of humanity and provide a suffering world with what it most needs. Now Truth is demanding that we fully utilize it for that purpose.

Recently I received a call from the proprietor of an important newspaper published in a leading city of one of the dominions of the British Commonwealth. He had been in this country several weeks, and had visited the offices of practically every important newspaper in the country. He told me there was one question he asked every editor or publisher with whom he came in contact. That question was, "What newspapers in the United States are really newspaper-men's papers?" By that he meant, What newspapers are respected and read by newspaper men in the way in which the New York Sun, during its days of glory under Charles A. Dana, was read by newspaper men generally?

Our friend said the answers he received were practically unanimous in one respect: they all began, "Well, in Boston there is The Christian Science Monitor, which occupies a very distinctive position." The publisher then went on to say that he was not surprised at the unanimity of these answers because, as he expressed it, "serious-minded publishers and editors of newspapers throughout the world are becoming more and more grateful for the Monitor." "We are glad there is such a newspaper," he said, "a newspaper that is lifting up a standard; that is holding on high a banner that is worth looking up to and living up to."

He informed me that in the city in which his paper is published there recently was established a newspaper that appeals to all the baser elements of mortal mind, its appetites and desires. It very quickly acquired a huge circulation. In fact, in a year this newcomer obtained a circulation almost double that of our friend's newspaper, which has been published in an atmosphere of decency and respectability for more than a hundred years. He said that when the serious-minded newspaper editors and publishers face such a situation, it is helpful and encouraging to turn to the Monitor and feel its strength, courage, and vision. He continued, "I am deeply thankful for the Monitor. It is upholding my hands: and I know others all over the world feel the same way about it."

That is a recognition and a tribute which came to the Monitor from a person who is not a Christian Scientist. It is not an isolated case. The Editorial Board of the Monitor knows of many like it.

So, when you as circulation representatives and workers on committees for the promotion of the Monitor go about your activities, it is helpful to realize that the newspaper you are offering has behind it the momentum of a recognition of which I have given you an example. We know this is a recognition of the divine qualities the Monitor is expressing—qualities of power, of strength, of purity of purpose, of righteousness, of the sharing of good with all mankind. The Monitor is published from no selfish motive; it is not working for the political or business interest of any individual or group of individuals.

The Monitor has no ax to grind. It aims at all times to stand foursquare with Principle, reflecting in its news and its editorials, as well its religious articles, that which is good, helpful, and constructive. Therefore when you go out to obtain subscriptions, you are not going on a begging mission. You are going on a mission of blessing.

All Christian Science churches today should be crowded and overflowing. The world, suffering from that false mental sense called depression, needs Christian Science as it never has needed it before. Millions of people in this country and abroad are desperate, seeking a way out; and why, we may ask, are they not turning to Science in far greater numbers? We have in Christian Science what will meet their needs, and as the workers within the churches—practitioners, circulation workers, advertising workers, librarians, and others—set an example and let their light shine in this seemingly darkened, confused world, the multitudes will be drawn to our churches by the vitality of our religion.

Inspired circulation work in behalf of the periodicals can do much in this direction!

Mr. Johnson next thanked the Circulation Workers for their coöperation, saying, in part:

The returns from the Field activity, as shown by our Circulation Representatives' reports for last year, indicated an encouraging increase over 1932; and although our circulation figures for the Monitor and the other periodicals have not returned to their former height of 1929, yet it is no doubt due to the splendid coöperation of our Field workers that the circulation of all the periodicals has been maintained as satisfactorily as it has. Through the circulation activity on the part of our representatives and their helpers, we received 58,866 subscriptions of three months or longer to the Monitor during the past year. These workers also sold 424,431 single copies of the Monitor and took 123,965 subscriptions for special offers and series; 401 subscriptions for the Monitor, Sentinel, Journal, and Quarterly payable annually, and 4730 subscriptions to the Monitor, Sentinel, Journal, and Quarterly payable quarterly; 7912 subscriptions to the Sentinel and 5040 subscriptions to the Journal.

May I again thank you for this consecrated work and ask for your continued love and support of the circulation activity.

Mrs. Adams, after a few remarks, announced that the meeting would close with the singing of Hymn 307.

Meeting of Advertising Information Committees of The Christian Science Monitor

Held In The Auditorium Of The Original Edifice Of The Mother Church, June 5, 1934, at 2.00 P.M. Chairman: Miss Tirzah Stuart King, Chairman Of Monitor Advertising Information Committee, Seventeenth Church of Christ, Scientist, Chicago, Illinois

The meeting was opened with the singing of Humn No. 64.

The Chairman then read the following passages from the Bible and Mrs. Eddy's writings: Psalms 96:1, 2; 100:2–5; 103:2. 3. Ezekiel 47:6. Revelation 22:1–2, 14. "Miscellaneous Writings" 357:31 to 358:3; 264:10–12; 182:29–32; 183:3–9; 184:6–7, 10–13; "The First Church of Christ, Scientist, and Miscellany" 3:4 (The)–10, 13–19, 22–23 (to first period); "Miscellaneous Writings" 213:27–30.

At the conclusion of these readings there was a brief period of silent prayer, followed by the audible repetition of the Lord's Prayer.

The following letter from The Christian Science Board of Directors was read by Mr. Rose:

To the Monitor Advertising Information Committees

Dear Friends,

We take pleasure in extending to you our hearty greetings and our sincere appreciation of your interest in the support of an important department of our daily newspaper. When Mrs. Eddy established The Christian Science Monitor she designed it, as you well know, to be a blessing not only to those of our fold but to all who may learn to value its mission.

Advertising is an integral part of a daily newspaper. An advertiser using the Monitor's columns rightly expects patronage. Well-informed activity in relation to advertising has disclosed many valuable opportunities for missionary work, as you no doubt have experienced. The Monitor is introduced thereby to men and women before unacquainted with its uses; and as a result of reading its pages, including its advertising columns, more than articles of usefulness and enjoyment reaches them.

May your joy in this activity increase with the widening of its blessing. You have our best wishes for the continued success of your endeavors.

Sincerely yours,

William R. Rathvon
George Wendell Adams
Charles E. Heitman
William P. McKenzie
Nelvia E. Ritchie

The Christian Science Board of Directors

Norman S. Rose, advertising manager of The Christian Science Monitor, then spoke in part as follows:

Most of us have doubtless had two outstandingly joyous experiences within the past day or two. One was attendance at the Annual Meeting of our Mother Church, and the other was a trip through our beautiful new Publishing House.

You have seen, in Building "A" and Building "B," the offices occupied by the managers and the supervisors of the many activities of our daily newspaper, The Christian Science Monitor. News, circulation, advertising, printing, mailing, accounting—all these have their established control and direction within that commodious building. But you could walk much farther than you did, and explore the expanse of every floor quite thoroughly, without finding manager or supervisor of an activity which affects vitally not only the welfare of the Monitor, but the welfare of all mankind—that activity which is so graciously and so lovingly carried on by you, and by the thousands of others who make up the membership of the one thousand and fifty-seven Monitor Advertising Information Committees now taking part in this work.

There is no centralized direction or management of this activity in Boston, because it is not a Monitor activity, nor a Publishing Society activity: it is a branch church activity. It began many years ago with the formation of self-constituted committees, in a few churches, organized by persons who saw that great good could be accomplished by intelligent efforts to acquaint an increasing number of Christian Scientists with the blessings that would surely result from a more thorough reading of the advertisements in The Christian Science Monitor; by thoughtful, generous patronage of the advertisers, and by letting them know that their messages in our newspaper had found a welcome and a response.

While there is in our Publishing House no attempted management or direction of these committees, there is a section of the Advertising Department which acts as a sort of clearing-house for the exchange of useful information among the committees, and maintains a record of their number, location, and methods of work. It would amaze you, I am sure, if you could see the correspondence which comes to us, and observe the many ingenious and resourceful plans that have been devised to arouse a greater interest in the Monitor advertisements, and to awaken a sense of reciprocity on the part of Monitor readers that will assure to the advertisers a satisfactory return on their advertising investments.

The fruitage of the work that is being done by the Advertising Information Committees is unmistakably the result of consecrated, unselfed endeavor, with confidence that prayerful support of any activity of the newspaper which our Leader established must result in an ever widening circle of blessings for humanity.

Let me read, in conclusion, a letter from a western city. It is just one of hundreds of letters of similar import which come to us in a never ceasing flow of rejoicing and gratitude: "In our city, we have seen advertisers turn to our textbook, when nothing else brought comfort or health. In many instances they have called for help, for themselves and others (and we have often furnished a copy of the textbook, where funds were not available). Several healings could be cited of greed overcome, hasty judgment of their fellow men, resentment and anger, self-pity, self-righteousness, self-will. And all of these errors were seen and corrected through the light of Christian Science. Many of these advertisers have purchased their own copies of Science and Health, attended our lectures, and our services. One gentleman who never saw a piece of Christian Science literature before he advertised in the Monitor, is now the happy possessor of all of our Leader's works, also of the biography of Mary Baker Eddy by Dr. Powell.... Our advertisers have been blessed and encouraged and uplifted time and again by contact with our people [as they have gone in to make their purchases]."

Miss King addressed the meeting, saying in part:

This afternoon it is our privilege to share in the joy of being like-minded, of one accord. This like-minded thinking on the part of Christian Scientists is the most essential activity that goes on in the world each day, for righteous thinking is spiritual power. It was Mary Baker Eddy's constant righteous thinking that made it possible for her to give to the world the truth about God and man as she received it through inspired revelation. Mrs. Eddy knew that The Christian Science Monitor would be a far-reaching messenger of spiritual power, and provided in it the means for reaching the various phases of human experience. No task undertaken by any member of a Christian Science church is complete without the metaphysical work which has its fruitage in right action.

Members of Information Committees are assigned to various specific duties, but they have one duty in common, as do all members of The Mother Church and branch churches and societies, and that is to support the Monitor advertising. This cooperation consists of patronage of advertisers, and judicious expression of appreciation to the advertisers, written or verbal.

Business is perhaps the most universal common interest of all peoples, and never was there greater opportunity for good advertising and its hearty support than the present. How grateful we may be that it is our prerogative to know that there is only one infinite power, and to realize that this divine power can and does liberate mankind from the fears and suffering of world discord.

Through understanding men are liberated from the false sense of fear, and find themselves under the law of Love. Of this law of Love, Mary Baker Eddy writes in Miscellany (pp. 131, 132): "The divine law has said to us: 'Bring ye all the tithes into the storehouse, that there may be meat in mine house, and prove me now herewith, saith the Lord of hosts, if I will not open you the windows of heaven, and pour you out a blessing, that there shall not be room enough to receive it.' There is with us at this hour this great, great blessing; and may I say with the consciousness of Mind that the fulfilment of divine Love in our lives is the demand of this hour—the special demand."

Ronald R. Harrison, Manager of The Christian Science Publishing Society, next spoke on advertising, in part as follows:

One of the very important activities of The Christian Science Publishing Society is that of Monitor advertising. From the establishment of The Christian Science Monitor Mrs. Eddy brought into the lives of every person calling himself a Christian Scientist the necessity of understanding something of the purposes and aims of advertising. I once heard a Christian Scientist say that a wonderful thing about Science to him was that it did enable us to understand many activities, which otherwise might be beyond our grasp.

A business man who was becoming interested in Christian Science went to a practitioner with a problem about his business. In the course of the presentation of the facts, he suddenly stopped, and, looking quizzically at the practitioner, said: "I don't know why I am bringing this to you. What experience have you ever had in business? If you don't know anything about business details, and particularly those of my business, how are you going to help me?" The practitioner replied that it was true she did not know the human details of his business at all, and his human statement of the problem was something entirely new to her. "But," she said, "that is no argument that God has not sent you to the right person, because the answer for which you are looking is not one based on human experience." She continued, "I do know something about the Father's business, and I do know something about the laws which govern divine business, just as Jesus knew, when he went about his Father's business."

As Christian Scientists we can clearly understand why an advertiser is benefited by advertising in the Monitor, why the reader is benefited by patronizing the advertiser, and why it is necessary for our paper to print advertising. Never must we lose sight of the fact that the blessing of all mankind, which is the purpose of the Monitor, includes the advertiser. And we cannot expect to obtain advertisements for the Monitor—in fact, we have no right to ask for them—until we are sure we have, by our metaphysical work, opened the door for the advertisers to get a blessing in return.

As I hear of the undaunted faithfulness of our advertising salesmen and representatives, no matter what mortal mind may be saying about the human prospects of doing any business, I know that our workers do realize that Christian Science heals depression as certainly as it heals disease. I know they are effectively availing themselves of God's rule, which brings a blessing to themselves and all with whom they deal. In this way, the work with and for advertisers becomes joyful, mutually beneficial, and is absolutely certain of results.

Mrs. Eddy tells us that "the spiritual reality is the scientific fact in all things" (Science and Health, p. 207). So, should we not do business with our advertisers from the basis of this higher, better plane of business which we have learned about in Christian Science? Can we not see that if we will put all our solicitation on this right basis, advertising accounts will come into the Monitor to stay? By using the right method, we work in the light; our path is illuminated, our heart is strengthened, our vision cleared; and we are beset by no doubts as to the rightness of the time to approach a prospective advertiser, nor by the least timidity or uncertainty in presenting the merits of the Monitor as a newspaper established by revelation of God.

Reports of Information Committees were next heard, remarks made, and questions heard from the floor.

The singing of Hymn No. 30 closed the meeting.