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[The Christian Advocate]

When Jesus said to his disciples, "I am among you as he that serveth," he expressed a social ideal (and magnificently illustrated it in his whole life) which is fast coming into recognition as the best regulative principle for the complex relations of modern society. To serve humanity in all that one does, is an ideal for the commercial world which, if made generally operative, would redeem our competitive system from its grasping insincerity and greed. Let the accumulation of riches be a consequence of service rather than the result of a specific effort to amass a fortune, and there will be little complaint on the part of even the discontented, and no objection from those who are fair.

There is no necessary iniquity in becoming rich; there is vast evil in becoming rich through the misfortunes or ignorance of other persons. It does not seem impracticable for a merchant to choose for himself the ambition to be a Christian man, selling Christian goods for Christian uses, at Christian prices. If business cannot be brought to such a test as that, it has no right to be called a Christian business, whatever may be the religious professions of the men who conduct it. This principle of service through wealth will not only safeguard the gainer of riches from sordid ambitions, but it will direct the use of his accumulations.

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July 4, 1914
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