Items of Interest January 6, 1934 Issue

Items of Interest

Last Wednesday, January 3, The Christian Science Publishing Society issued the first Weekly Magazine Section of The Christian Science Monitor. This section, an integral part of the paper, is devoted to a broad and comprehensive review of world affairs. Thus it gives the Monitor additional facilities and keeps it abreast of today's journalistic times.

An inquirer may ask, "Why is the new section included in the Wednesday issues?" The answer is that by the end of the week it will have reached the greater number of the Monitor's subscribers. Also, it is arranged to catch the fastest steamers abroad.

"Is not the Monitor now smaller in the number of pages it includes than was formerly the case?" a questioner in quires. The answer is: Yes, during the past two years or more. By way of explanation it may be said that the size of a newspaper depends largely upon the amount of its advertising. Each newspaper works out for itself a ratio of news space to advertising. The past few years have witnessed a lessened volume of business and a lessened quantity of advertising. While The Christian Science Monitor has not experienced such a recession in advertising as have some other periodicals, yet the lesser volume of advertising has necessitated fewer pages. It is perhaps not well known that the subscription price of a newspaper does not nearly pay the cost of the paper the subscriber receives. Indeed, three or four fifths of the cost is borne by the payments from advertising. Thus, as advertising increases, pages increase, with corresponding increase in reading text.

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