The Gift That Meets the Need

THE world commends a cheerful giver. And as a rule it will be found that a cheerful giver is a generous giver, because an act that brings one genuine cheer is likely to be frequently repeated and extended.

Many are the avenues provided to-day for systematic giving,—civic, social, and religious,—and it is to the credit of the age that through these various channels the needy, as a general rule, are being cared for as never before. The commercial world is recognizing and proving that only by giving — giving real service and true values — can an enterprise enjoy permanent prosperity; hence, the Golden Rule is coming more and more to be the basic policy in business. And not only in the commercial world does prosperity go hand in hand with the spirit of giving, but all lines of endeavor are strengthened and enriched thereby.

Overcoming Evil with Good
December 20, 1930

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