Article June 8, 1929 Issue

Advertising

NORMAN S. ROSE

In her article, "Science and Philosophy," our Leader says (Miscellaneous Writings, p. 365): "As a literature, Christian metaphysics is hampered by lack of proper terms in which to express what it means. As a Science, it is held back by the common ignorance of what it is and of what it does,—and more than all else, by the impostors that come in its name. To be appreciated, it must be conscientiously understood and introduced."

The more enlightened and progressive a nation, the more its people are confronted on every hand by evidences of the ceaseless and ever increasing activity of advertising. Multitudes respond to the appeal of advertising, yet few understand what it really is intended to do, or what it does. And numerous are the impostors who have come, and still come, in its name.

Jesus said, "No man, when he hath lighted a candle, putteth it in a secret place, neither under a bushel, but on a candlestick, that they which come in may see the light." May not this saying apply to one who discovers or invents some new thing that contributes beauty, comfort, or enrichment to human life? Is it not as much his obligation as his privilege to bring his achievement to the attention of as many of his fellow-men as possible, in order that they may benefit by the results of his inspiration, study, and toil?

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