Article June 8, 1929 ISSUE

Advertising

NORMAN S. ROSE

In her article, "Science and Philosophy," our Leader says (Miscellaneous Writings, p. 365): "As a literature, Christian metaphysics is hampered by lack of proper terms in which to express what it means. As a Science, it is held back by the common ignorance of what it is and of what it does,—and more than all else, by the impostors that come in its name. To be appreciated, it must be conscientiously understood and introduced."

The more enlightened and progressive a nation, the more its people are confronted on every hand by evidences of the ceaseless and ever increasing activity of advertising. Multitudes respond to the appeal of advertising, yet few understand what it really is intended to do, or what it does. And numerous are the impostors who have come, and still come, in its name.

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