Article September 13, 1952 Issue

FROM ANNUAL REPORTS OF CHRISTIAN SCIENCE COMMITTEES ON PUBLICATION

Making Christian Science Better Known

Lecture advertising in newspapers has always been an important feature of our lecture publicity. The booklet, "Recommendations for Lecture Arrangements," includes a statement indicating that the usual practice is for branch churches to invite the Assistant Committee on Publication, who maintains working relationships with editors and radio station managers, to assist the lecture committee in arranging news and radio coverage for lectures.

It is, of course, entirely within the province of any church to handle its own advertising and to place it wherever it chooses. Nevertheless the fact remains that Committees on Publication throughout the world not only hold themselves in readiness to take over the placing of this advertising efficiently, but also request the privilege of seeing that it conforms to the desires of each church individually, whether the churches combine in their advertising plan or prefer to advertise independently.

Editors of newspapers always prefer to deal with one person so that they will know how to communicate and with whom, whenever communication is necessary. When the Committee on Publication is allowed to be the contact man with the press for all branch churches in the state which he serves, he is then in a much stronger position to obtain publication of letters and articles correcting false statements regarding our religion than he would otherwise be.

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