The Christian Science Monitor Needs-What?

This question is not in the nature of a conundrum, because everybody knows what a newspaper needs; and so the answer can be promptly rendered,—readers.

Manifestly, all the efforts of writers for the newspapers who investigate facts, solve problems, discourse on history, philosophy, politics, and the daily conduct of men,—even the efforts of those unfortunates who take up an ill report about neighbors and write thereof,—are directed to the end that as many as possible shall find interest in what is written, and be readers. Moreover, the vast machinery of advertising is directed to the same end; and the morality of the business world is appearing, because it is noticeable that there is less and less misrepresentation of fact in advertising; indeed, that those who take this work seriously, as a profession so to speak, have chosen truth for their motto. Unfortunately, in journalism there remain those who value skill in misrepresentation; and while in a newspaper there may appear honest advertising, fairly presenting goods of various kinds to the attention of buyers, there will be columns unfairly presenting honest men, and inviting the evil of prejudice and hatred in return for the good they are doing for the race.

Scientific Advancement
November 11, 1922

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