Editorial December 21, 1899 Issue

Wrong Methods of Advertising

Editor

It is unnecessary for us to say that methods of advertising akin to those of quack doctors and venders of patent nostrums are not countenanced by Christian Scientists. On the contrary they are reprehended.

Christian Scientists have done all they properly can do in the way of advertising when they unobtrusively make known the fact that they hold themselves in readiness to respond to calls for healing sickness or otherwise aiding those who desire such services as come within their province, or line of duty. The pushing methods pursued by many in the professional and business world have no place in Christian Science.

In this connection we feel it our duty to call attention to the recent advertising methods of Mrs. S. A. Jefferson of Chicago. She has for some months been pursuing a course of advertising which is wholly unauthorized in Christian Science. Yet she assumes to be a Christian Science healer, and quotes from our publications and from Christian Scientists as if by authority. We wish to say that her use of the name of the editor of our publications is wholly without authority, and has been from the time she began her advertising. She has also used the name of Rev. Irving C. Tomlinson without his authority.

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