Article June 19, 1965 Issue

Before Advertising

Successful advertising in any field depends upon the true worth of the product shining through. An honest advertiser knows his product well—knows the ingredients from which it is made and its effect on those who have already sampled it. He is convinced of its power for good in the community.

With this in mind it is helpful for church members to do a little basic research when preparing to advertise a Christian Science Sunday School. The following questions highlight the important features of your product which should be in good working order before you advertise:

Is your Sunday School ready to serve those in your community who are ready for its teaching?

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