MESSAGES WITH A HEALING PURPOSE

"PEOPLE ARE JUST TIRED of being yelled at," said one director of marketing in a July 10 Wall Street Journal special feature on "The Marketing Maze." "Consumers are proactively filtering [advertisements] ... putting up mental blinders," he suggested, so that marketing now requires its teams to "fuse" advertising messages "into life events." Fortunately, said the Journal, proliferating media choices (including the area of biggest increase, internet display ads) provide new ways for companies to spread their message.

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September 18, 2006
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