Know the audience

Individual Broadcasts

Christ Jesus spoke of the need for the individual to shine out, to reflect and radiate the joy of Christian discipleship. "Go ye into all the world," he told the disciples, "and preach the gospel to every creature." Mark 16:15; Does this imply that Christian Scientists should be "preaching," in the usual sense, to all they meet? Surely not. But equally indefensible is the attitude, "They will come to us when they are ready."

Who are "they"? To whom are we directing our attempts to share the good we have received and know? Professional broadcasters spend time and effort to determine who their audiences are. Whom do we, in our individual broadcasting of the truth, see as our audience?

Are we approaching our fellowman with deep, sincere affection for his needs, as opposed to a holier-than-thou attitude? If we see our friend, neighbor, or acquaintance as outside God's loving care and protection, we won't be very able communicators. Our message, after all, is about efficacious Love and its application to all mankind.

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God Made Everything Beautiful
February 19, 1977

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