Article April 21, 1956 Issue

TRADE-MARKS

ROBERT NEWTON

Business establishments of long standing normally have a registered trade-mark which they stamp or imprint on their products. When we are buying a costly article we do well to examine its trademark, since if this identifies it as the product of a well-known and reliable firm, we may complete our purchase with confidence.

The cross and crown seal, so dear to Christian Scientists, is one of the registered trade-marks of the Trustees under the Will of Mary Baker Eddy. It appears familiarly on the covers of the textbook, "Science and Health with Key to the Scriptures," and the other writings of Mary Baker Eddy, and on the Christian Science periodicals. We accept it gladly as marking the authorization and authenticity of the literature on which it appears.

How are Christian Scientists themselves to be identified? What is their trade-mark? The motto encircling the cross and crown of the seal gives the complete answer to this question. This motto is based on Christ Jesus' command to the twelve apostles (Matt. 10:8), "Heal the sick, cleanse the lepers, raise the dead, east out devils."

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