Item of Interest March 5, 1932 Issue

Item of Interest

The Managing Representative for Europe of The Christian Science Publishing Society stated in his Annual Report that the advertising from the European territory covered by the Bureau has been splendidly maintained, and during some months of the year showed an increase. One hundred and forty-one Christian Science Monitor advertising representatives report to the Bureau in this territory.

This year advertising was placed in the Monitor by the Governments of six nations, an increase of one over the year before. The new advertiser, the Government of Jugoslavia, advertised both the scenic beauties of the Adriatic Coast and the opportunities for development which that country affords. In Germany there were in excess of one thousand advertisers during the year, an increase of more than forty per cent over the year 1930. The work done in France was increased by activity at the Colonial International Exhibition in Paris in the summer of 1931, where a pavilion was maintained which was visited by more than eighty-three thousand people. It has been observed by advertising representatives operating in all parts of the world that there are cases where the teaching of Christian Science, as a result of advertising contacts, becomes known to persons who had not before heard of it, and who are much in need of its ministrations. The European Manager mentions the very useful service being performed by the Monitor Advertising Information Committees in branch churches, which not only keep the church members enlightened on advertising matters, but help to impart a clearer perception of the real mission of Monitor advertising.