Appreciation not depreciation

I have given much thought recently to the words appreciation and depreciation, which play a key role in business, in the community, and in family and church life. Both words have origins in the Latin word pretium, associated with price, value, or reward—increasing or decreasing.

In business, one speaks of the appreciation of assets or money, indicating that the actual value of goods and services is increasing, perhaps because of an improved product or better marketing; or else its usefulness as a product or service is being valued more. Depreciation is used where goods and services are actually diminishing in value or are perceived to be doing so.

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