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I WAS INTRIGUED by a recent USA Today article (May 13-15) about the "Monster Thickburger" that the Hardee's and Carl's Jr. fast-food chains added to their menus late last year. At a time when consumers are perhaps more health-conscious than ever, the introduction of this burger, weighing in at a heaping 1,420 calories per serving, increased sales at the restaurants. Company executives were not surprised, the article continued. People want taste, the article said, and are ignoring health concerns to indulge it.
After reading this report, I wondered if the embrace of bigger helpings of food was symptomatic of a larger undercurrent of unsatisfied want sweeping through society in recent years. The acceptance of larger portions has shown up in the purchase of many different types of items.
About the author
Evan Mehlenbacher is a Christian Science practitioner and teacher, who lives in Kennewick, Washington.
with contributions from MATT SCHMIDT, JULIE MAKIN, JOYCE MCCLURE, DONNA SUMMERHAYS
66 words that say it all
STEVE GRAHAM, MANAGING EDITOR
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