To Our Readers

Competition has been seen in both a positive and a negative light. It's been why some people have gone further and more efficiently toward their goal. For others, who have focused only on what a strong competitor is doing, it has been a reason for doubting their own ability: "What's the use? I can't be that good."

Whether or not one faces tough business competition, the business has to go on in order to be successful. There's more to be gained by understanding why you're in business, what the needs are of those you are serving, and how best to serve them, than by worrying if someone is beating you.

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Letters
YOUR LETTERS
October 18, 1999
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