A Tool for Success

Over and over again it is stressed at salesmen's meetings that enthusiasm is a must if a salesman is going to be successful. Those who conduct these meetings to promote sales speak about the importance of knowledge, perseverance, sincerity, and the necessity of combining these qualities with enthusiasm.

There is good reason for this stress on enthusiasm. The career of a beginning salesman, and an experienced one too, is often fraught with disappointments, discouragement, frustrations, and seemingly unproductive labor. All this would tend to make even the most hopeful salesman unenthusiastic, depressed, and dull.

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Mind and Body
August 25, 1973
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