Article May 25, 1963 Issue

Signs of the Times

Barney Kingston

The Toastmaster

Barney Kingston Merchandising Director of Salesman's Opportunity Magazine
in The Toastmaster
Santa Ana, California

A couple of months ago I was a guest evaluator at a club and ran into what appears to be a contradiction. The speaker gave, if you read it word for word, an almost flawless speech. The purpose was a worthy one; the opening was arresting, the supporting material was skillfully delineated with great clarity, and you couldn't ask for a more persuasive ending as far as the words went. But there was something missing in the delivery; somehow it didn't "reach" you....

All the way home I tried to think through the talk and come up with a logical reason why it had left me cold, but I couldn't come up with the answer. Surprisingly, sort of way out in left field, the answer came to me. I was listening to a "musical box-score," a radio program which gives the major league baseball scores and throws in a song or two. The tune that gave me the answer was called "You Gotta Have Heart!"...

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