items of interest

with contributions from Robert Deitz, Lisa Singhania, Jody Veenker, Libby Copeland

The Turning Point Project has a two-fold purpose. It aims to inform the public about what it feels is an impending ecological crisis while also providing opportunities for concerned citizens to help reverse the damage being done to the environment.

It has produced a series of educational advertisements that focus on particular topics—extinction of species, genetic engineering, forests, bio-invasion (the ability of nonnative species to invade an ecosystem, often through human actions), and land management, among others. The advertisements include a telephone number that readers can call for more in formation and for the names of organizations that are working on these issues. There is also a Web site: www.turnpoint.org.

One of the leading trend trackers in the United States and around the world, Faith Popcorn, talked with Spirit magazine about new directions business and society will take in the next ten years. Speaking of religious organizations, she said, "Following the marketing precept of 'fish where the fish are,' churches, mosques, synagogues, and New-Age services will open minibraches in corners where people congregate—at malls, sports arenas, beach parking lots."

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