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The Turning Point Project has a two-fold purpose. It aims to inform the public about what it feels is an impending ecological crisis while also providing opportunities for concerned citizens to help reverse the damage being done to the environment.

It has produced a series of educational advertisements that focus on particular topics—extinction of species, genetic engineering, forests, bio-invasion (the ability of nonnative species to invade an ecosystem, often through human actions), and land management, among others. The advertisements include a telephone number that readers can call for more in formation and for the names of organizations that are working on these issues. There is also a Web site: www.turnpoint.org.

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April 17, 2000
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