Article October 15, 1979 Issue

Watch your response

H. JACK WYMAN

Picture the conference room of a national manufacturer. Company executives have been listening to a presentation from their advertising agency. The agency account executive speaks:

"Gentlemen, our research shows that the public we're after will respond favorably to our appeal. The commercials and ads will attract attention and create a desire for your product."

The company spokesman replies: "All right, but we'll be watching our sales to see if we're on the right track."

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October 15, 1979
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