Article January 6, 1973 Issue

Supply/Demand and the Businessman

JACK HILLMAN THORNTON

Recently, as I talked with a very successful manufacturer, he mentioned that his firm was simply unable to keep up with the unprecedented number of orders coming in for their particular product. Only a few days later, a neighborhood businessman and friend of mine lamented that he was at a loss to explain the slump his business was experiencing.

These two opposing comments, reflecting business conditions within one community, while not indicative of an economic trend one way or another, gave me food for thought concerning successful business practices. Hundreds of factors might be considered in determining the success or failure of any business venture. One major factor in every commercial undertaking is the law of supply and demand. It would seem that supply and demand directly or indirectly affect the life of each one of us daily.

Of course, an alert and enterprising businessman can help create a demand for a product or service. By improved organization and production methods he can also increase the supply of a product or service to meet a particular demand. But eventually the question is asked, Is there a constant and reliable way to balance supply and demand as it affects an individual business? The answer is Yes. But it is not to be found in material reasoning. It is found in spiritual understanding. Human means and methods are often inconclusive and inconsistent. Spiritual laws are perfect and eternal.

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