Creative Business

The accelerating tempo of modern technology is transforming the world of business. Complex computers race through problems with astonishing speed. Unprecedentedly streamlined methods are replacing slower systems of operation. This progressive development is freeing people from the tedium of obsolete routines. It is providing them with the challenge and the time to think creatively about their work.

It is safe to say that the most important commodity in business today is progressive human concepts. Many firms are turning to professional consultants whose sole function is to ideate, to discover fresh concepts that will bring new life and expansion. Christian Scientists welcome this development as an indication of mental awakening, insofar as greater value is placed upon creative changes than on static conditions. The highly prized individual in business is the one whose thinking is original, useful, and practical.

Strengthening Our Citadel
July 12, 1969

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