Article August 26, 2013 Issue

Public relations—and the divine relationship

Susan Self

I work in public relations, helping companies and individuals promote themselves in both mainstream and non-traditional media. It’s an exciting field, but can also be very challenging, since my clients and the media don’t always have exactly the same goals. But when I rely on prayer, I find that unexpected and amazing things take place.

A few months ago, I was praying about the idea of shared values. I wanted to attract clients who had the same values and goals that I cherished—like peacefulness and respect. I’d been reading an archived article from the Sentinel that discussed how right desires must always be in perfect balance with their expression. I prayed along these lines, wanting to understand that since these values come from God, He would also provide an “outlet,” so to speak, by which I could see them in my work. 

Not long after this, and in a most unusual and effortless way, I found myself with a national, non-profit client based in Washington, DC, that perfectly exemplified the values I’d been praying about. This client also had a strong commitment to civil liberties, an issue I’d been praying about as well. The officers of this group were wonderful to work with and showed incredible gratitude for the slightest effort—something that doesn’t occur too often!