HEALTH & HEALING

The selling of disease

"Contrary to popular belief, the cause of disease is not in matter nor is it the result of physical conditions."

Not Long Ago, someone asked me if I'd ever noticed how often diseases are sold to the public. At first this seemed surprising. Sell sickness and disease? But, since my friend made that comment, I've been watching advertisements more closely and have noticed that she has a point.

Besides advertisements of products relating to certain illnesses, episodes on television include detailed descriptions of diseases, suggested treatments, and statistics on curability and vulnerability. What really caught my attention, however, was an article in a well-known newspaper about an advertisement in an upscale Saudi magazine. The ad, which was placed by an American clinic, showed a color photo of a beaming customer in white flowing robes and Middle Eastern headgear.

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A TELEVISION AD CAN'T MAKE ME SICK
October 11, 1999
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