To Our Readers

It's common knowledge among publishers and advertisers that certain words evoke a positive response in readers. That's one reason words such as save, exciting, immediately, win, free, and a dozen or so others appear so often in advertisements and on magazine covers.

People also respond positively to the word new. And why not? We like what it signifies; we like newness. New friends. New products. New experiences. A new year.

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Letters
YOUR LETTERS
December 28, 1998
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