[The above is an abbreviated, postproduction text of the program released for broadcast the week of April 10-16 in the radio series, "The Bible Speaks to You." Heard internationally over more than 1,000 stations, the weekly programs are prepared and produced by the Christian Science Committee on publication, 107 Falmouth Street, Boston, Massachusetts, U.S.A. 02115.]

RADIO PROGRAM NO. 419 - Meeting Creative Challenges

[The participants are John Selover and Robert McKinnon.]

McKinnon: It's not easy to come up with new ideas, whether you're a salesman attempting to develop a new sales approach, a housewife struggling to improve her menu on a limited budget, an engineer trying to design a new component, or a city official afraid of having nothing of value to propose at the next council meeting.

Selover: It is a challenge for all of us when we need to come up with something creative and fresh. But something can be done about it.

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Words of Current Interest
April 18, 1970

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