Profitable Motives

In an article in the "Harvard Business School Bulletin," Dean George Baker wrote, "The unique strength of the American economy lies in the capacity of business to motivate individuals through the quest for profits." Harvard Business School Bulletin, March—April, 1967, p. 11;

The profit motive is generally accepted as the basic and contributing force in business success today. And yet, the fact that so many businesses, started for the purpose of making a profit, still seem to fail would certainly indicate that more than the desire for mere financial gain is needed. If a business is to move at all, it must have real motive power; and if it is to move in the right direction, it must have right motives behind it and guiding it.

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The First Commandment Today
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