FROM THE EDITORS October 17, 2005 Issue

THE LOYALTY THAT REALLY COUNTS

"ONE OF THE BIGGEST CHALLENGES we face daily in our business," said the president of a Florida-based company employing about 300 people, "is lack of loyalty and/or real commitment from employees, sales force, and customers and clients."

She explained that for short-term financial gain, employees will move to another company, even though it offers fewer long-term career opportunities and fewer support systems. "Customers and clients behave similarly," she added. "They will even walk away from legal contracts."

These remarks were made during an informal conversation with one of our editors about the ethics of business growth and development. However, the president conceded that disloyalty is not a one-way street. Management is also sometimes accused of being disloyal to employees and customers.

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October 17, 2005
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