"Just do it"

There is a sign that shows up these days in gyms, team locker rooms, and workout areas. The sign says "Just do it." Committed, disciplined athletes apparently don't need to be told what the phrase means. They get a world of lean, taut meaning from those three short words.

The rest of us may benefit from some translation. Essentially the phrase means, Stop talking, complaining, postponing! Act! Do what you are supposed to do. Get the job done. And do it now, whether you think you feel like it or not.

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Editorial
The inevitable morning light
May 20, 1991
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