Article July 12, 1941 Issue

The Christian Science Monitor Advertising

H. D. Whittlesey

By H. D. Whittlesey

Even as the editorial standard of The Christian Science Monitor upholds the advertising standard, so all supporters of Monitor advertising go forth bearing this standard. It is plain that the Monitor is no ordinary newspaper; it has its own great mission, and its advertising columns are a direct and chief point of contact with all business.

I am an advertiser in The Christian Science Monitor. That is, the company with which I am associated is a Monitor advertiser, and has been for many years. We have an advertising department, of course, and during a recent interview with one of the executives in that department he showed me some pertinent data. He has on file labels from packages, sales slips, stickers, and testimonial letters, all responses to our advertisements in the Monitor, from such far points as California and Oregon; from the South—Florida and Louisiana; from the Middle West—Illinois and Michigan and Iowa; and from the near-by states of New York and New Jersey; and even from Switzerland. As a national distributor of products useful to people in every part of the globe, with a high standard of quality set for its products, our concern finds the Monitor an ideal medium for proper advertising to meet the standard of quality expected by its readers.

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