Article May 15, 2006 Issue

OFFICE DYNAMICS what's your take?

BY JOHN MINARD

EVER HEAR THE QUIP: "Business ethics is an oxymoron"? It's certainly an easy subject to be cynical about. That is until you find Yourself in a difficult ethical dilemma.

I came up against this issue at my first real job as a business decision-maker. A friend and I had started up a small advertising agency. We took on a third partner who was a cracker-jack advertising salesman for a local TV station. Soon we began doing quite well, winning lots of local and regional awards for our work.

As the company grew, it seemed to take on a life of its own. After about a year of continued success, we found ourselves overwhelmed with the activities of pitching new clients, keeping our current clients happy, keeping our competition at bay, and the expectation always to top the last campaign idea, TV spot, or print ad.

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