ITEMS OF INTEREST July 18, 2005 ISSUE

ITEMS OF INTEREST

with contributions from Kate Kellaway

"TV COMMERCIALS for cough syrup often show a mixture of sick kids and professionals, whether they be scientists, chemists, or doctors. Yet, in the final scene who is invariably there? Mum.

"The perceived cold, clinical approach ... doesn't seem to be satisfying our quest for wellness. Perhaps this is why a large number of Kiwis seeking healthcare are trying 'unconventional' therapies.

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