'On your marks ... '

Sometimes the tension television viewers feel seems almost to match that endured by participants in the Olympic Games. There's an off-button, but it's tough to find the path of moderation through the marathon-like stretches of what the networks call "must-see" television.

This year it will be as hard as ever during 17 days of coverage from Athens, beginning with the opening ceremony on Friday, August 13. Most viewers probably haven't considered how they're going to deal with NBC's groundbreaking—or is it eye-blearying?—1,210 hours of roundthe-clock Olympic programming, presented by 99 commentators.

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Bach PLAYED COOL
August 9, 2004
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