Editorial July 30, 2001 Issue

A deeper dimension to you and to your work

Russ Gerber

Southwest Airlines is one company that puts an enormous value on spirituality. Rita Bailey is Director of University for People, Southwest's recruiting and training arm. Recently she told the Sentinel's radio edition what has made her enjoy working there for over 20 years.

"It's simply because I have the freedom to be myself," she said.

That freedom means a great deal to Bailey, as it does to a growing number of people today. It's not about merely being able to choose one's own work hours or to dress flashier or more casually than others. It goes to a deeper level.

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July 30, 2001
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