Whose side are you on?

Is active, conspicuous love for children and teenagers a top priority? Are we willing to make a long-term commitment? Children, teenagers, young adults—all young people require advocates. In coming years throughout the United States, over a billion dollars' worth of public service advertising will be spent annually asking "Whose side are you on?" That's more than for any other Advertising Council campaign ever.

Education and opportunities for young people, violence and abuse, health care and maintenance, economic growth and the deficit—these are just some of the issues behind the question "Whose side are you on?" More than just a noble appeal for people to stop abusing children, to stop exploiting them, to cease resenting them, the question impels people to reassess their priorities.

Testimony of Healing
One of the marvelous things I experienced when I took up...
December 30, 1996

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