What is natural?

In a recent television commercial various people were asked if they could remember what they'd had for breakfast that morning. Those who had consumed the advertiser's "all natural" cereal had instant recall of munching wholesome, fiber-filled, nutritious, absolutely "pure" ingredients. Those not fortunate enough to have partaken of this nutritional wonder admitted that they could not remember more than eating something resembling "light brown flakes."

Then there's the commercial where a backwoodsy fellow strolls through a rustic farmhouse setting telling us how a hearty loaf of bread can get us "back to nature" with its pure goodness.

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Get off the fence
June 25, 1984
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