Article October 15, 1984 Issue

FROM THE CIRCULATION MANAGER OF THE CHRISTIAN SCIENCE PUBLISHING SOCIETY

RICHARD E. RALSTON

Several developments in support of expanded circulation for the daily edition of The Christian Science Monitor have taken place this summer, and others are planned for the near future.

The Sharing Kit. This kit—intended as a year-round tool for helping Monitor readers share our newspaper—was designed and produced by The Christian Science Publishing Society. Many members have already received a Sharing Kit in the mail, and an order form for the kit is also included in the October issue of The Christian Science Journal. Early response from the Field has been very enthusiastic, and we expect the kit to be an important part of our circulation activity for a long time to come. At present this kit is available only in the United States.

Holiday giving. As usual, this year another limited-time gift-rate offer—not included in the Sharing Kit—will be mailed to all Monitor subscribers in the continental United States in time for holiday giving. This holiday rate will expire January 15, 1985. A similar offer for the international Monitor will be advertised in the international edition. (A special holiday gift offer for the Sentinel, similar to that offered last year, will also be mailed this fall throughout the world.)