Items of Interest September 19, 2011 Issue

Strong sales for new Common English Bible

Diane Morrow

“New Common English Bible translation in its third printing after less than a month” tbbmedia.com. August 1, 2011.

The new Bible translation known for being “built on common ground” is receiving a popular reception among consumers and is exceeding the publisher’s first print-run expectations by 50 percent.

The complete Common English Bible debuted online and on 20 digital platforms in June, and in paperback format in mid-July. It’s already gone back to press once. With this, its third printing, the Common English Bible now totals 500,000 copies in print, including the New Testament-only editions released a year ago. Originally expected this fall, the entire Bible paperback edition already in stores is selling quickly. 

“Bookstore customers are asking for the Common English Bible in part due to the media coverage the translation is getting,” says Paul Franklyn, associate publisher. “News media such as TIME magazine, USA Today, The Tennessean, Seattle Post Intelligencer, The Toronto Star, Florida Today, Orlando Sentinel, The Christian Post, and others, along with reviews by bloggers, our own website, Twitter stream, and Facebook page, and our video are all driving people into stores.”

Send a comment to the editors

NEXT IN THIS ISSUE

Article

Christianly scientific prayer