Why you can trust God in business

AS A SELF-EMPLOYED MARKETING and communications consultant, I'm reading a lot these days about corporate cutbacks, diminishing returns to non-profit organizations, and cautious consumer spending. Even though the US economic outlook may now appear more promising than previously expected, entrepreneurs scramble to survive.

In times like these, it's unrealistic to trust that clients, customers, and business colleagues can always provide stable work and income. So I suspect many people would prefer to lean on something that is unchangingly good, eternally loving, and dependably loyal to us. And I suggest that this something is God.

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