Building trust in the real estate business

Jean Burgdorff , co-owner of ERA Showcase, a real estate company on Merritt Island, which is near the Cape Kennedy launch site on the "space coast" of Florida, tells a great story about a meeting held several years ago.

Jean was in a branch office for a gathering to honor the person who had produced the best sales figures for that month. During the reception that followed, a visitor came to the front door. Jean went over to welcome her, and the visitor explained that she was a customer of a particular salesperson.

February 25, 2002

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