Not helpless after all

Christ Jesus presented a view of existence that is both unlimited and within reach.

A While ago I saw a television advertisement featuring a man on a couch talking to a psychiatrist. The man's problem? He couldn't resist eating a certain brand of ice cream—a lot of it. "I can't help myself," he laments.

At first this struck me as just another funny, clever ad. But then I saw a more serious side to it. In the next couple of days I noticed the image of human helplessness in other ads, for other products. In fact, it appeared so often, you'd think the image was being marketed instead of the products! I realized that the unwary viewer not only might be drawn into buying a cologne or a candy bar he doesn't really want or need, but also might be buying into a sad mistake: the belief that weakness, incapacity, and lack of self-control are to be accepted as inevitable.

February 24, 1992

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