Article April 6, 1987 Issue

Notices

JOHN H. HOAGLAND

As a result of growth in the circulation of the daily and weekly editions of The Christian Science Monitor, the volume of mail arriving in the Circulation Service Department of The Christian Science Publishing Society has grown, in just two years, from 250,000 to 430,000 pieces annually. We are deeply grateful for the Monitor's expansion, and there is every evidence that further growth in the circulation of all our periodicals will occur in the next several years, not just in the United States but throughout the world. Since May 1, 1986, for example, the circulation of the weekly World Edition of the Monitor has more than doubled. The advent of shortwave broadcasting in the next several months is likely to promote the circulation, not only of the Monitor but of the different editions of The Herald of Christian Science as well.

Our present Subscriber Service Department and associated data-processing systems have served us well for many years, but it has been clear for some time that we would be needing to make extensive changes in order to meet the growing volume of orders and renewals. Our subscribers have encountered delays in the fulfillment of new orders and renewals; and only by the skill and dedicated work of our staff have we been able to handle the growing demand.

After extensive review and study of various alternative ways to improve our ability to service subscribers, the management of the Publishing Society concluded that the most effective alternative is to employ one of the specialized firms that provide large-scale subscriber service using advanced technology. Increasingly, these firms serve major publications efficiently and economically, offering considerable capacity for future growth.

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