Items of Interest November 7, 2011 Issue

Social media—and sincere connections

Eric Nelson

Christian Science Committee on Publication for Northern California. “Santa Clara Religions Prof makes social media relevant” PaloAltoPatch.com. September 26, 2011.

Thanks to Santa Clara University professor Elizabeth Drescher’s Tweet If You (Heart) Jesus: Practicing Church in the Digital Reformation, I’ve finally found a social media guru that I can actually relate to.

I don’t know about you, but I’m just not the kind of guy who responds well to the scare tactics we hear from those who would have everyone believing that unless their business, team, club, school, or church is using social media, they might as well call it quits.

I understand that being engaged with social media is important, even essential, if I want to stay in touch with an increasingly digital world. But if my engagement is motivated purely by the promise of “getting my message out” to the billions of people “out there” on the Internet, I’m not so sure I want to join in.

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